UK Financial Services-Überprüfungsanforderung

I totally understand. If you are based in Germany and not aiming to target the UK, there shouldn't be a need for you to complete UK FCA. Kindly provide your account number by responding to my private message. Our experts and I will be more than happy to assist you further.

Kind regards, 

Vahid | Microsoft Advertising Support Specialist | 800-518-5689 

thanks a lot. But I do NOT want to advertise in the UK. I have local business dedicated to 3 locations in Germany. This is why I wonder being forced by Microsoft to comply to this demand.

Hello Frédéric,

Thank you for using our Microsoft Advertising Learn Q&A Platform! 

I understand that your business is based in Germany, but you are being asked to complete the “UK Financial Services Verification". I hope the response provided here can be of some help. I will be happy to assist you further in English. Please note that we currently only offer English support on our social media channels and on our Learn Q&A platform. For German support, I will be more than happy to put you in touch with our German speaking team. You may also contact the relevant support team here.

Microsoft Advertising requires advertisers who show financial services ads in the UK to complete their UK Financial services verification. This requirement involves all financial services and includes all ad formats and extensions. As part of the verification process, advertisers must either demonstrate their registration with the UK Financial Conduct Authority (UK FCA) or qualify for an exemption. Until verification is complete, any financial services ads targeting UK customers won't be served. Before you start the verification process, review the following business types:

• Authorized financial services advertisers registered with the UK Financial Conduct Authority: Advertisers that the UK FCA authorizes to provide financial services or undertake related activities. If you're applying for verification as an authorized financial services advertiser, your details should match those within the UK FCA register. Any discrepancies may lead to a verification failure.
• Exempt government entities: UK government institutions, regulators, or authorities operating under the gov.uk domain or entities approved by any of the above for the purpose of this policy.
• Exempt non-financial services advertiser: Advertisers that don't promote financial services but have reason to target people seeking financial services. Examples include aggregators, eCommerce platforms, and search engines.

Please note that your ads that serve outside of the UK—whether financial or not—won't be impacted by your UK Financial services verification. This is only for financial services ads within the UK.

Please see the following help page for more details: About UK Financial services verification

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here will at least partly answer your question.  If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can begin the investigation on my end.

Kind regards, 

Vahid | Microsoft Advertising Support Specialist | 800-518-5689