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Conversion-API Token/UET-Conversions-API

Sven W. Andersen 60 Reputation points
2026-02-17T15:09:49.96+00:00

Hi,

we need the Conversion-API Token/UET-Conversions-API, which is explained here:

https://learn.microsoft.com/en-us/advertising/guides/uet-conversion-api-integration?view=bingads-13#authorization

Please help

Sven W. Andersen

Microsoft Advertising API
Microsoft Advertising API

A Microsoft API that provides programmatic access to Microsoft Advertising to manage large campaigns or to integrate your marketing with other in-house systems.

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  1. Q&A Assist
    2026-02-17T15:10:00.62+00:00
    AI generated content. This question contains an answer created with AI from Q&A Assist. Learn more

    To obtain the Conversion-API Token for the UET Conversions API, you need to use the Microsoft Advertising UI. You can select Use Conversions API to generate your auth token. This program is currently in pilot, so it is advisable to contact your account manager to join and get the necessary access and token.

    Additionally, you will need to use the UET tagID along with the token for authorization when sending events through the API.

    References:

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