2 questions
2 questions with Microsoft Advertising | Manage ads | Campaign budgets tags
2 answers
Why do my ads keep pausing?
Every day my ads keep pausing, I have tried to arrange a call with Microsoft on the off chance my ads are set up incorrectly (these were integrated from google) however each time I arrange this no one shows up! I understand if you reach budget daily,…
Microsoft Advertising | Manage ads | Campaign budgets
asked 2026-03-09T09:51:51.8433333+00:00
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Dalgleish, Claire
0
Reputation points
answered 2026-03-10T09:47:07.3466667+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(140.8, 12%, 23%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EMA%3C/text%3E%3C/svg%3E)
MS Advertising - Marwa
0
Reputation points Microsoft External Staff
Moderator
1 answer
One of the answers was accepted by the question author.
Is there a setting under campaigns and/or ad groups to spread out daily budget?
I am running search campaings with a target CPA. When Google Ads starts a similar campaign, it spreads out the daily budget as it is learning to optimize toward the targeted CPA. With Microsoft Ads, it seems to spend as much of my budget (under $200 a…
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(118.4, 26%, 21%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ETW%3C/text%3E%3C/svg%3E)